Improving Roaming Revenues

[AndreA]

Improving Roaming Revenues

India's Bharti Telesoft says that it has implemented its RoamRetainer solution for a major Middle Eastern operator, to extend inbound roamers' life on the network. On an average, international roamers stay on a visited network for three days. But in this duration the roamer's phone may automatically switch on to a competitor network. This largely occurs in areas where the visited operator's network signal is relatively weaker than the competitor network's signal.

Bharti Telesoft has found that roamers flip-flop between networks 4-5 time a day. Thereby the revenues from calls and SMS initiated by the inbound roamer get distributed over multiple operator sites. RoamRetainer plugs involuntary migration and ensures roamers stay on the same visited network for the entire duration of their stay. This plugs revenue loss from involuntary churn and significantly improves revenues for the visited operator.

Bharti Telesoft says that this particular network operator in the Middle East experienced a 20% increase in the average roamer's lifetime on the network - in just one month. In the same period roaming revenues have increased by over 10%.

When an inbound roamer attempts to latch on to a different network, the RoamRetainer solution intercepts cancel location procedures between the visited and home networks. RoamRetainer seamlessly 'pulls' inbound roamers back to the network on to which they are currently latched, while rejecting attempts to latch on to other networks.

Sanjiv Mital, Chief Executive Officer at Bharti Telesoft commented, "Roaming is a high revenue and high margin part of every operator's portfolio and we recognize that maintaining and growing roaming revenues is a priority. We developed RoamRetainer to help operators keep roaming customers on the network, especially in the face of growing competition from partner alliances and we are pleased to see that RoamRetainer is living up to its name in the Middle East."


http://www.cellular-news.com/story/18585.php