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wolfbln (Offline)
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Default Bye bye T-Mobile and Orange - 21-02-2015, 21:44

Up to recently, the old brands T-Mobile and Orange have been available at EE stores.

Now, EE tries to push all T-Mobile/Orange customers to EE. They don't sell the old 3G plans anymore. Though old customers can stay on their Orange and T-Mobile brands. This is the end for Orange and T-Mobile in the UK. In effect, they have given up the multi-brand strategy, to become a single-brand.

Source: http://www.mobilenewscwp.co.uk/2015/...o-be-scrapped/

I think this is a risky strategy. A lot of customers are happy with 3G only. EE practically charges extra for its plans which are all on 4G through higher prices. This can be a chance for more MVNOs to get new customers who want 2G/3G only at low prices and don't need 4G/LTE.
   
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Motel75 (Offline)
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Default 22-02-2015, 08:58

Not surprising, since BT is buying EE, and it will have nothing to do with its former parent companies any more.


Current DE: Vodafone, Netzklub; PL: Klucz, Virgin; UK: Giffgaff; US: T-Mobile; IT: Vodafone; UA: Kyivstar; FR: Bouygues; GR: Vodafone
Former DE: Vodafone, T-Mobile, O2, Blauworld, 01051mobile, Solomo, Lycamobile, Simyo, Congstar, Fonic, Edeka Mobile, Lidl Mobile; PL: Heyah, Era, Virgin, Sami Swoi, Orange, POP, iPlus, Carrefour Mova, Telepin Mobi, Play, Lycamobile, T-Mobile; UK: Vodafone, T-Mobile, Virgin; US: T-Mobile, AT&T, Lycamobile; CZ: Vodafone, Oskar; ES: Lebara; GR: Vodafone, Wind; UA: Vodafone; IL: Orange; TR: Turkcell
   
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wolfbln (Offline)
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Default 22-02-2015, 23:01

Quote:
Originally Posted by Motel75 View Post
Not surprising, since BT is buying EE, and it will have nothing to do with its former parent companies any more.
This is a first in Europe so far: The market leader (EE) now sells only plans enabled with 4G/LTE for prepaid.
Given the fact, that they have a coverage of 80% for LTE now, while its competitors are at around 50%, this seems plausible.

From a MNO perspective, it's an experiement nobody dared in Europe so far:
The no.1s in France (orange), Netherlands (kpn), Spain (movistar), Austria (a1) or Germany (telekom) have not given access to 4G/LTE to prepaid customers up to now. There, they are the most restrictive. In these countries the smaller MNOs opened LTE for prepaid.
EE is clearly taking a very different approach in the UK.

Last edited by wolfbln; 22-02-2015 at 23:13..
   
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