I think that 09 is not really selling anything direct, they only take your credit card to pre-register you for their menu topup -
http://www.09.is/orderform_topupregisteration.php
I filled in my information on 09.is and got an email from Orate the next day, so I gues that Orate is following up on their other sales leads.
OTOH - I found another site that offers the 09 cards, including reload codes by email -
http://www.simphonee.com 
Hope this helps,