PrePaidGSM.net Forum (Archived) - View Single Post - Bye bye T-Mobile and Orange

wolfbln · **Bye bye T-Mobile and Orange -** 21-02-2015, 20:44

Up to recently, the old brands T-Mobile and Orange have been available at EE stores.

Now, EE tries to push all T-Mobile/Orange customers to EE. They don't sell the old 3G plans anymore. Though old customers can stay on their Orange and T-Mobile brands. This is the end for Orange and T-Mobile in the UK. In effect, they have given up the multi-brand strategy, to become a single-brand.

Source: http://www.mobilenewscwp.co.uk/2015/...o-be-scrapped/

I think this is a risky strategy. A lot of customers are happy with 3G only. EE practically charges extra for its plans which are all on 4G through higher prices. This can be a chance for more MVNOs to get new customers who want 2G/3G only at low prices and don't need 4G/LTE.

	(#1)
wolfbln (Offline) Senior Member Prepaid Expert Posts: 206 Join Date: 14 Jul 2014 Country:	Bye bye T-Mobile and Orange - 21-02-2015, 20:44 Up to recently, the old brands T-Mobile and Orange have been available at EE stores. Now, EE tries to push all T-Mobile/Orange customers to EE. They don't sell the old 3G plans anymore. Though old customers can stay on their Orange and T-Mobile brands. This is the end for Orange and T-Mobile in the UK. In effect, they have given up the multi-brand strategy, to become a single-brand. Source: http://www.mobilenewscwp.co.uk/2015/...o-be-scrapped/ I think this is a risky strategy. A lot of customers are happy with 3G only. EE practically charges extra for its plans which are all on 4G through higher prices. This can be a chance for more MVNOs to get new customers who want 2G/3G only at low prices and don't need 4G/LTE.